I had almost completely washed out the previous pink dye I had in my hair, so before I put the Vitality colour in, it was a bit of an apricot blonde. Even though my hair is short, it is ridiculously thick and would take 2 packets of supermarket hair dye to cover it all, so I was nervous that I would run out of this dye half way.
I nearly peed my pants when I saw how gorgeous the colour was in the bowl! It was a really runny consistancy which i usually dont like, but the runnyness seemed to work well while I was applying it to my hair and allowed it to spread a lot easier.
This was my wet hair after shampooing twice. When I washed the dye out my hair was a very bright fuchsia, not just a 'hot pink' like most plain pink dyes. On the bottle it reccomends not to shampoo the hair after colouring, but since I wanted a more dulled out fuschia/fairyfloss colour I rinsed my hair and shampooed it twice. After drying it looked like this.
I'm extremely pleased with how it turned out even after shampooing and I'm even more pleased with how long its lasted. I've since washed my hair a few times more and the colour is still remaining a gorgeous fairyfloss pink. One of my mums friends came over who hasn't seen me in a while and literally called it fairyfloss hair haha
I surprisingly don't have a criticism for this dye at all. It was fabulous and I cant wait to try out all the colours that they have on offer!
From what I know, you can only buy these dyes in speciality hair supply stores and not in shopping centres, so they're not exactly easily accessible if you run out and need to re do your hair quickly, but when you find them, stock up!